Running giveaways
How to Add In-Store and Offline Entries to an Instagram Giveaway
Combine in-store customers, paper entries or email signups with your Instagram comments in one fair draw — free, one name per line, and disclosed on a public proof page.
Last updated September 4, 2026 · 6 min read
You ran a giveaway on Instagram, but not everyone entered there. Customers bought something in store and you promised them a ticket. People filled in a paper slip at the counter. Someone entered by email. Now you need one draw that covers all of them — and you need your Instagram audience to believe the result.
Pickfetti does this in about a minute, on the free tier, and — the part that matters — it publishes the names you added so nobody can accuse you of stuffing the box.
Key takeaways
- Two ways to do it: a manual list (offline entrants only) or bonus entries (offline entrants added to an Instagram post's comments).
- Both are free, need no account for your first draw, and never ask for an Instagram login.
- Real names work — "Jane Smith" is one entrant, not two. Instagram handles work too. One name per line.
- Every host-added entrant is disclosed on the public proof page and committed to the entry hash before the draw runs, so the additions are verifiable rather than something people have to take on trust.
Option 1: the raffle is only your offline list
No Instagram post involved — you just have a list of people.
- Go to Paste comments manually.
- Paste your entrants, one per line. Names ("Jane Smith"), handles ("@jane.smith") or a mix all work.
- Set how many winners and alternates you want, then draw.
Someone who bought twice and earned two tickets? Put them on two lines. Every line is one entry, so repeating a name is how you weight the odds.
Option 2: combine in-store customers with your Instagram comments
This is the usual case — a post collected comments, and you also promised entries to people who bought in store.
- Run the draw from your post as normal: paste the link, set your rules, let the comments load.
- On the draw page, open Bonus entries.
- Paste the extra entrants, one per line, and save. Each line gets one entry, added to everyone who commented.
- Pick your winner.
The counts update immediately, so you can see exactly how many entries the draw is running over before you pull the trigger.
Formatting rules, so nothing gets mangled
- One entrant per line. This is the only rule that really matters.
- A comma means "next person", so
jane, bob, mariais three entrants. That meansSmith, Janewould count as two — write it asJane Smithinstead. - Several
@handleson a single line are treated as separate people, which is what you want when you're copying Story tags out of your notifications. - Accents, hyphens and apostrophes are fine:
Maria Garcia-LopezandSean O'Brieneach count once. - Duplicate lines are collapsed, so pasting the same list twice won't double anyone's odds by accident.
The part other tools skip: proving it
Adding offline names is the easy bit — several giveaway tools let you type extra entrants in, and a spreadsheet plus a random number generator can do it too. The hard bit is credibility.
Think about it from your audience's side. Forty people commented on the post. You quietly add twenty in-store customers nobody else can see. One of the twenty wins. To everyone watching, that looks exactly like a rigged draw — because from the outside, there is no difference between "I added twenty real customers" and "I added my cousin".
Pickfetti closes that gap. Every draw publishes a proof page that states how many entrants the host added, alongside the rules applied, the entrant counts, the random seed and a hash of the full entry list — all committed before the shuffle runs. Anyone can open it and check that the additions were declared up front rather than after the result was known.
So you can say, publicly: "twenty of our in-store customers were in this draw, here's the receipt." That's a much better position than asking people to trust you.
Frequently asked
Does it cost anything? No. Manual lists and bonus entries are both included on the free tier. Payment only kicks in on the size of the Instagram post you're reading comments from — see pricing.
Is there a limit? You can add up to 500 names at a time as bonus entries. Larger lists are better run as a manual draw.
Can I add entries after I've already drawn? Yes, but it invalidates that result and you'll draw again — deliberately, because the pool changed. The proof page reflects the final pool.
Do the added people need Instagram accounts? No. That's the point — they can be names off a receipt, a sign-up sheet, or an email list.
Will the winner card show a real name? Yes, exactly as you typed it. If you'd rather not publish a customer's full name, enter initials or a receipt number instead.
Ready? Start a free draw — first one needs no account.